Do Epic Shit!

FiftyFlowers is a woman owned company, founded by Liza Roeser in 2003. Liza was first introduced to the flower industry during her work in the Peace Corps in the early 1990s. After completing her work she remained in South America living and working abroad for over 12 years! It was this time and experience that ultimately opened her eyes to the opportunity of shipping wholesale flowers into the US. Liza was able to see the future possibilities and helped bridge the gap between the farms and the floral customer.

Let Your
Creativity Bloom!

We believe that flowers have the power to elevate any day or occasion into an unforgettable sensory experience. Whether you are designing your dream wedding, coordinating a high-end luxury event, or styling an editorial photoshoot, we take pride in providing you with the highest-quality flowers that will inspire your vision, ignite creativity, and empower you to create a once-in-a-lifetime experience. For flower lovers who want frequent fresh, beautiful arrangements, we offer weekly straight-from-the-farm bundles on an opt-in subscription basis through The Flower Fix.

Planting Seeds

The seed for FiftyFlowers was planted during founder and CEO Liza Roeser’s Peace Corps assignment in Ecuador—one of the world’s largest exporters of cut flowers—in the mid 1990s. Inspired by her environment, Liza saw an opportunity to disrupt the traditional chain of distribution in the flower industry and export directly from farm to consumer.

She invested $4,000 of her peace corps savings bonds, secured partnerships with their first flower farms in Ecuador, and started her first business, Farm Exports, selling wholesale flowers to importers and wholesalers around the globe.

Five years later, Liza launched FiftyFlowers, a major disruptor to the industry with its pioneering method of shipping farm-fresh flowers direct to consumers.

What started as a single-employee company servicing the DIY Bride has blossomed into a multi-national, 50+ team-member wholesale flower distribution company that provides fresh, high-quality flowers to DIY brides as well as to high-end luxury events, editorial photoshoots, corporate clients, and—through the subscription-based service The Flower Fix—the everyday flower lover.

Our Farms

FiftyFlowers sources flowers from a network of more than 200 farms around the world, from the United States to Ecuador, Holland to New Zealand, and Kenya and beyond.

It is through our strong partnerships with these beautiful farms that we can offer our clients unique varieties of flowers throughout the year—from exotic tropical breeds to peonies in the winter—according to their wildest, most creative visions.

Meet our team

The culture at FiftyFlowers is shaped by a commitment to the spirit of entrepreneurship. We strive to create an environment where big, bold ideas can flourish, creativity can bloom, problem solving is dynamic and out-of-the-box, vulnerability is considered a strength, and strong relationships are cultivated.


We work hard and have fun. Through regular team bonding activities like mindful meditation and salsa classes in Quito and bike bars and hiking in Boise, we create an atmosphere that encourages each team member to bring their whole self to work.

Liza Roeser
CEO & Founder

Alejandra Ruiz

Amy Ferguson

Director of Customer

Don Stefani

Paul Tarantino
Product Owner

Lauren Johnson

Acquisitions Manager

Cristina C.
Customer Service Representative

Cynthia P.
Customer Service Representative

Celine M.

Customer Service Manager

Paul Gonzaga
Shipping Analyst

Johanna Guevara
Shipping Assistant

Diego Jimenez

Accounting Sup.

Rosa Campaña

Senior Developer

Miguel Esparza

Jesus Ormaza


Bertha Salas

Product Sourcing Specialist

Magaly Yánez
Accounting Senior Supervisor

Norma Oviedo

Customer Service Manager

Christian Landivar

Developer Supervisor

Pedro Flores
Senior Developer

Arianne Landeta

Farm Export Buyer

Christian Masa

Accounting Assitant

Lauren Stark
Sales Supervisor

Lizeth Villagomez

Accounting Assitant


FiftyFlowers Super Hero

Join our team

Senior Software Developer is a progressive, well established startup based in Boise, Idaho. We eliminate the middleman by shipping flowers directly from the farm.

As a senior software developer at FiftyFlowers, you'll work closely with a small team of software developers to build, customize and integrate new e-commerce software applications for our company and subsidiaries. You'll be at the forefront of innovation in online marketplaces, making the shopping experience easier and more pleasurable for our customers and improving our sales numbers in the process. The job will also include updating existing systems and integrating improvements to work on the user interfaces already in operation. As a senior developer, you'll gain valuable management experience delegating responsibilities to the rest of your team and reviewing the work of junior developers. If you're a creative problem-solver with the technological skills to make your vision a reality, apply today.

Customer Service Representative is a progressive, well established startup based in Boise, Idaho. We eliminate the middleman by shipping flowers directly from the farm. is seeking a Full or Part-time Customer Service Representative for its home office located in Boise, ID. FiftyFlowers provides wholesale flowers, fresh and direct from a global network of top flower farms. Dedicated to DIY customers and professionals who need high-quality bulk flowers for special events and productions, we ensure that all flowers are freshly hand-picked from our partner farms and shipped directly to the shipping address of choice via the fastest express delivery available.

Product Development Intern is a progressive, well established startup based in Boise, Idaho. We eliminate the middleman by shipping flowers directly from the farm.

FiftyFlowers is looking for a part-time Product Development Intern. This position contributes to the overall vision and success of maintaining and developing products for The Product Development (PD) Intern will focus on data entry and assist with product development and other miscellaneous duties as required.